Advanced Financial Billing Integration & Automation

Client Overview

Company: 

Application Hosting Provider 

Industry: 

IT/SaaS  

Region: 

US & Canada

Business Challenge 

As the multi-national application hosting provider expanded, its legacy subscription and billing system struggled to manage intricate product pricing, customer lifecycle tracking, and recurring revenue reporting. 

The finance team faced several issues:

• Manual Billing Processes: Time-consuming invoicing and reconciliation workflows led to frequent errors and delays. 
• Disconnected Systems: Siloed data across payment processing, CRM, ERP, and billing platforms limited real-time visibility. 
• Slow Monthly Closes: Manual revenue recognition processes slowed down month-end closing cycles. 
• Scalability Constraints: The existing setup couldn’t support a growing volume of subscriptions, additional product categories, or more advanced pricing models.

Solution Delivered 

Increased.com led the full migration and integration to an advanced subscription management solution built for B2B SaaS. Working closely with the client’s finance and engineering teams, we ensured minimal business disruption and alignment with business requirements. 

Key Deliverables & Integrations 

• Evaluated and selected advanced subscription management solution to align with pricing strategy and reporting needs 
• Migrated historical customer billing and subscription data 
• Configured complex billing logic to match go-to-market plans 
• Integrated with ERP and CRM systems 
• Set up automated workflows for invoicing, collections, and revenue recognition 
• Enabled auto-generation of invoices for: 
  • New subscriptions 
  • Renewals 
  • Prorated plan upgrades 
  • Ad-hoc charges 

Our client now has an automated subscription management workflow: 

• Invoices are generated in real-time based on billing events 
• Payments are reconciled automatically 
• Detailed reporting tracks customer payment status and revenue recognition 
• Gaps and risks in the order-to-cash cycle are minimized 
• Close processes are faster and more reliable 

Tools Used 

The Result 

The integration, led by Increased.com, transformed the customer’s financial operations: 

• 45% Reduction in Billing Errors: Automated invoicing and payment reconciliation reduced manual errors, improving data accuracy. 
• 30% Faster Monthly Closes: Streamlined revenue recognition and reporting reduced close times, enhancing financial efficiency. 
• Real-Time Financial Visibility: Internal financial dashboards provided actionable insights into subscription metrics, enabling confident revenue forecasting and investor reporting. 
• Scalable Architecture: Maxio supported over 50,000 subscriptions with no performance issues, future-proofing the client’s growth. 
• Improved Customer Experience: Automated workflows for renewals and upgrades reduced customer inquiry response times by 20%. 
• Cost Efficiency: Automation saved 35% of the finance team’s time on manual tasks, translating to significant operational cost savings.